When buying yarn, a vast selection of colors and textures is a plus. The knitter/crocheter needs to be able to express their sense of style in their choice of medium. That is not the case with every shopping experience.
Yesterday I saw a commercial advertising two new types of toilet paper, soft OR strong. Last time I checked toilet paper had only one desireable function, to be soft enough to not chaffe when, um, cleaning up. Now the toilet paper aisle is an aisle all its own and there are so many styles and types to choose from.
Another good example is dishwashing liquid. I want the original Dawn. Blue, normal strength, in a normal bottle. You can't buy dishwashing liquid that is not ultra strength, aroma therapy friendly and "good for your skin."
What about toothbrushes? Should it really take me ten minutes to sort through all the different types of manual toothbrushes.
I have found a company with the good sense to buck this trend, Fisher Paykel. The appliance company has narrowed down the choices in their appliances to the basics. Would you like your dryer gas or electric, top or front load? Would you like your fridge to open from the left or right? All the kitchen appliances are stainless steele and the washers and dryers come only in white. Furthermore, every product has top of the line features and construction. They just cut back on the options that are not necessary.
This is the sort of common sense shopping experience that relaxes rather than stresses me. I want options in some products, but, when it comes to the basic necessities of modern American life, I just need the basics.
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